About The Art of Fishing

The Art of Fishing began in August 2010 as a tiny little tackle shop in the north Cornish village of St Merryn.

Owned and run by just the two of us (Ben Field and Jo Macphail), we always wanted to make the business a little bit different from the norm. As a result, we steered away from running what would have been a traditional tackle shop and instead preferred to look further afield for our inspiration - mainly to Japan where their enthusiasm for fishing and their striving to manufacture the finest quality tackle presented us with a (in our opinion) more interesting proposition.

Based now in Wadebridge, we run a smart shop supplying mostly bass fishing equipment to the local lure fishing community. We were however, also central in making LRF (Light Rock Fishing) what it is today and we specialise a lot in this area also.

If you are ever in Cornwall - whether at home or on your travels - please stop by the shop to say "hello". There's nothing quite like seeing rows of quality rods or cases full of shiny reels in the flesh!