Dice
Seira 80S

This is a very different type of lure! We're so used to lures wiggling their bms all over the place that when something like this comes along we look at it as if it's completely weird. This lure is designed to do NOTHING! It's not as stupid as it sounds though...

Real fish don't swim around with their bums wiggling everywhere in an over enthusiastic frenzy. Real fish swim gently and slowly. The idea of the Seira is to provide you with a subtle lure for when the fish aren't reacting aggressively to aggressively worked lures. Days when the sea is calm and clear for example.

You'd think it was easy to design a lure to be fished on a straight retrieve and do 'nothing'. In use though, you appreciate how the line tie and profile of the lure help it do it's thing. Clever lures indeed!