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Introduction to AoF

Established in 2010 the Art of Fishing is a small, specialist fishing tackle shop based in the centre of Wadebridge, north Cornwall. We import lure fishing products from around the world to provide anglers with the very best equipment available. And perhaps more importantly, somewhere to see it.

Run single-handedly by compulsive tackle collector, Ben Field, lure fishing rods have become a particular area of expertise for us. Over the years we have come to realise just how hard it is from a customer's perspective to buy these items online. Modern lure rods are so specific, specialist and varied that it's incredibly hard to make an informed buying decision by looking at the specs alone. At the time of writing we stock by far the most extensive, quality range of lure rods available in the UK.

It is fair to say we've always been one step ahead. Over the years we have been responsible for the introduction of many Japanese fishing tackle brands to the British market and played a pivotal part in the introduction of LRF (light rock fishing) tackle. We know and understand our products incredibly well. Our understanding of the history, the tackle, the design and the fish has made us one of the most trusted and respected suppliers in the UK today.

Whether you are on holiday or live in the area, visiting the shop is your opportunity to view numerous exclusive tackle ranges.

If you're not a lure angler, no problem. We don't carry a lot of traditional sea fishing gear but considering our high street location it's been essential that the basics are here - along with some coarse fishing gear (including bait). Ben's a keen match angler too!