Daiwa Fuego LT
Every few years a reel comes out that just blows everything else in the price range away. The £100 price class is usually the one I comment on most as it's such an important price range in the shop. The Daiwa Fuego is magsealed, super smooth and incredibly light, you'd never expect to see a reel like this for this kind of money. The Exceler is very similar, just without the Magseal feature. If you fish freshwater a lot, the Exceler is an extra safe bet also.
Ben's an idiot so hasn't added a full category run-down yet. We're sure he'll get on it shortly.