Fish Arrow Flash J Shad SW 5"
I must admit, here on the north Cornish coast I've always been a fan of a good shad. That paddle tail kicks out a lot of vibration in to the extra swell that we usually have to contend with. Rigged weedless and with a light belly weight, you can drag them through the chop with ease. What's nice about the Flash Js is not only their incredibly realistic features, but the tail is so soft that they work at incredibly slow speeds. They've everything you could wish for in a weedless shad. Of course, you can chuck them on a jighead too. I've fished them a lot with the Owner Sled Head 4/0 in the past and had great success on those days when you just can't hold a weightless lure in the water where you want it to be.
Ben's an idiot so hasn't added a full category run-down yet. We're sure he'll get on it shortly.