HTO Lure Game
The Lure Game rods from HTO have for the past couple of years been THE sub-£100 bass rod to buy. Brilliantly reliable with greet feeling thanks to their lightness. The lovely comfortable grip and decent guides (considering the cost) mean that anybody looking for a quality starter rod needs look no further. Three models within the range mean you can go for the 86 if you're after a lighter rod and fish a lot more soft plastics. The 9 footer is the all-rounder, ideally suited to nearly any bass fishing situation, while the 96 gives any angler a longer, more powerful rod that they can use on those rougher days. A useful back-up rod.
Ben's an idiot so hasn't added a full category run-down yet. We're sure he'll get on it shortly.