SALE!

Lure Rods

Lure fishing rods vary so much today. There are 100 rods for 100 different jobs. Luckily, lure rods are our speciality! From LRF to heavy pike rods. We've seen a lot come and go over the years and helped literally thousands of anglers choose their new favourites...

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New Advisor 26M (7-35g) Advisor 26M (7-35g)
BASS
8'8"
139g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
35g
MAX
7g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.8mm
trans
trans
trans
trans
trans
trans
trans
trans
7.4
mm
4.1
Butt
11.5
mm
trans
44cm
trans
trans
12
trans
trans
16
trans
trans
34
trans
trans
Effective: -'13"
trans
9'
8'
7'
Balance point: 33cm balance
12"
134cm
7
Guides
Components:
stars

£89.99

New Advisor 29MH (10-42g) Advisor 29MH (10-42g)
BASS
9'8"
171g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
42g
MAX
10g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.9mm
trans
trans
trans
trans
trans
trans
trans
trans
7.4
mm
3.9
Butt
12.9
mm
trans
47cm
trans
trans
12
trans
trans
16
trans
trans
37
trans
trans
Effective: -'15"
trans
9'
8'
7'
Balance point: 38cm balance
12"
134cm
8
Guides
Components:
stars

£99.99

New Aichi 80ML
AVAILABLE
1
Nomura Aichi 80ML
HRFPREDATOR
8'0"
142g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
24g
MAX
5g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.5mm
trans
trans
trans
trans
trans
trans
trans
trans
6.9
mm
4.6
Butt
9.8
mm
trans
46cm
trans
trans
12
trans
trans
18
trans
trans
38
trans
trans
Effective: -'15"
trans
9'
8'
7'
Balance point: 21cm balance
12"
128cm
9
Guides
Components:
stars

£109.99

Aichi 90MH
AVAILABLE
0
Nomura Aichi 90MH
BASS
9'0"
175g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
45g
MAX
15g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.7mm
trans
trans
trans
trans
trans
trans
trans
trans
7.2
mm
4.2
Butt
12.4
mm
trans
53cm
trans
trans
12
trans
trans
18
trans
trans
44
trans
trans
Effective: -'17"
trans
9'
8'
7'
Balance point: 30cm balance
12"
143cm
10
Guides
Components:
stars

£109.99

Ajist TZ 69/SL Ajist TZ 69/SL
AVAILABLE
0
Tailwalk Ajist TZ 69/SL
LIGHT GAME
6'9"
82g
24cm SOLID 10.4
2.0
mm
0.8
mm
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
5g
MAX
0g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
0.8mm
trans
trans
trans
trans
trans
trans
trans
trans
5.0
mm
6.3
Butt
7.0
mm
trans
30cm
trans
trans
4
trans
trans
13
trans
trans
23
trans
trans
Effective: -'9"
trans
9'
8'
7'
Balance point: 12.5cm balance
12"
105cm
8
Guides
Components:
stars
"Great for twitching jigheads. Super light. Tad short to make 5/5 split-shot rod. Light action OK with metals < 5g."
BEST SUITED TO:
stars
Split-shot:
stars
Jigheads:
stars
Metals:
stars
Mini Plugs:

£359.99

Ajist TZ 73
AVAILABLE
0
Tailwalk Ajist TZ 73
LIGHT GAME
7'3"
85g
TUBULAR
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
10g
MAX
0g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.1mm
trans
trans
trans
trans
trans
trans
trans
trans
4.6
mm
4.2
Butt
8.4
mm
trans
31cm
trans
trans
4
trans
trans
13
trans
trans
24
trans
trans
Effective: -'9"
trans
9'
8'
7'
Balance point: 15.5cm balance
12"
113cm
9
Guides
Components:
stars
"Capable with all lure types. Very snappy making jigheads (1.8g+) and metals up to 10g fun."
BEST SUITED TO:
stars
Split-shot:
stars
Jigheads:
stars
Metals:
stars
Mini Plugs:

£379.99

Akilas Mobile 70ML Akilas Mobile 70ML
TRAVEL
7'0"
119g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
15g
MAX
3g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.6mm
trans
trans
trans
trans
trans
trans
trans
trans
6.4
mm
4.0
Butt
10.2
mm
trans
37cm
trans
trans
11
trans
trans
16
trans
trans
30
trans
trans
Effective: 1'0"
trans
9'
8'
7'
Balance point: 21cm balance
12"
47cm
8
Guides
Components:
stars

£169.99

Akilas Mobile 80H Akilas Mobile 80H
TRAVEL
8'0"
159g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
45g
MAX
10g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.9mm
trans
trans
trans
trans
trans
trans
trans
trans
8.1
mm
4.3
Butt
13.6
mm
trans
43cm
trans
trans
14
trans
trans
16
trans
trans
36
trans
trans
Effective: -'14"
trans
9'
8'
7'
Balance point: 27cm balance
12"
53cm
8
Guides
Components:
stars

£189.99

Akilas Mobile 80XH Akilas Mobile 80XH
TRAVEL
8'0"
166g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
60g
MAX
15g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.0mm
trans
trans
trans
trans
trans
trans
trans
trans
8.1
mm
4.1
Butt
13.7
mm
trans
43cm
trans
trans
14
trans
trans
16
trans
trans
36
trans
trans
Effective: -'14"
trans
9'
8'
7'
Balance point: 28cm balance
12"
53cm
8
Guides
Components:
stars

£199.99

Akilas Mobile 90H Akilas Mobile 90H
TRAVEL
9'0"
183g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
45g
MAX
10g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.9mm
trans
trans
trans
trans
trans
trans
trans
trans
8.8
mm
4.6
Butt
12.5
mm
trans
43cm
trans
trans
15
trans
trans
16
trans
trans
36
trans
trans
Effective: -'14"
trans
9'
8'
7'
Balance point: 34.5cm balance
12"
59cm
9
Guides
Components:
stars

£209.99

Backhoo Rise C672ML Backhoo Rise C672ML
BFSPREDATOR
6'7"
100g
Components:
stars

£129.99

Brute'HR Harbor Versatile 77MX
HRF
7'7"
117g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
18g
MAX
5g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.9mm
trans
trans
trans
trans
trans
trans
trans
trans
7.5
mm
3.9
Butt
10.4
mm
trans
34cm
trans
trans
12
trans
trans
16
trans
trans
27
trans
trans
Effective: -'11"
trans
9'
8'
7'
Balance point: 27cm balance
12"
120cm
8
Guides
Components:
stars

£279.99

Cobalt CBL-902M
BASS
9'0"
166g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
28g
MAX
9g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.6mm
trans
trans
trans
trans
trans
trans
trans
trans
7.3
mm
4.6
Butt
11.0
mm
trans
51cm
trans
trans
13
trans
trans
22
trans
trans
40
trans
trans
Effective: -'16"
trans
9'
8'
7'
Balance point: 25cm balance
12"
140cm
9
Guides
Components:
stars

£79.39

Cobalt CBL-902MH
BASS
9'0"
Components:
stars

£79.39

EGinn 106M-R EGinn 106M-R
AVAILABLE
2
Tailwalk EGinn 106M-R
BASS
10'6"
153g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
45g
MAX
12g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.6mm
trans
trans
trans
trans
trans
trans
trans
trans
6.5
mm
4.1
Butt
12.8
mm
trans
49cm
trans
trans
7
trans
trans
17
trans
trans
39
trans
trans
Effective: -'15"
trans
9'
8'
7'
Balance point: 44cm balance
12"
163cm
10
Guides
Components:
stars

£299.99

EGinn 80MH EGinn 80MH
AVAILABLE
2
Tailwalk EGinn 80MH
BOATBASS
8'0"
115g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
42g
MAX
10g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.6mm
trans
trans
trans
trans
trans
trans
trans
trans
7.0
mm
4.4
Butt
10.4
mm
trans
42cm
trans
trans
6
trans
trans
17
trans
trans
32
trans
trans
Effective: 1'0"
trans
9'
8'
7'
Balance point: 30cm balance
12"
125cm
9
Guides
Components:
stars

£259.99

EGinn 81ML EGinn 81ML
AVAILABLE
0
Tailwalk EGinn 81ML
ALL-ROUNDBASS
8’1"
100g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
28g
MAX
7g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.5mm
trans
trans
trans
trans
trans
trans
trans
trans
6.5
mm
4.3
Butt
10.0
mm
trans
39cm
trans
trans
6
trans
trans
17
trans
trans
29
trans
trans
Effective: -'11"
trans
9'
8'
7'
Balance point: 28cm balance
12"
126cm
9
Guides
Components:
stars

£239.99

EGinn 86L-R EGinn 86L-R
AVAILABLE
3
Tailwalk EGinn 86L-R
BASS
8'6"
113g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
24g
MAX
4g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.4mm
trans
trans
trans
trans
trans
trans
trans
trans
6.0
mm
4.3
Butt
10.3
mm
trans
44cm
trans
trans
7
trans
trans
17
trans
trans
34
trans
trans
Effective: -'13"
trans
9'
8'
7'
Balance point: 23cm balance
12"
132cm
9
Guides
Components:
stars

£259.99

EGinn 88M EGinn 88M
AVAILABLE
3
Tailwalk EGinn 88M
BASS
8'8"
125g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
35g
MAX
10g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.6mm
trans
trans
trans
trans
trans
trans
trans
trans
6.5
mm
4.1
Butt
10.9
mm
trans
42cm
trans
trans
6
trans
trans
17
trans
trans
32
trans
trans
Effective: -'13"
trans
9'
8'
7'
Balance point: 25cm balance
12"
135cm
9
Guides
Components:
stars

£259.99

EGinn 96ML-R EGinn 96ML-R
AVAILABLE
4
Tailwalk EGinn 96ML-R
BASS
9'6"
131g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
35g
MAX
7g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.5mm
trans
trans
trans
trans
trans
trans
trans
trans
6.6
mm
4.4
Butt
12.0
mm
trans
46cm
trans
trans
7
trans
trans
17
trans
trans
36
trans
trans
Effective: -'14"
trans
9'
8'
7'
Balance point: 39.5cm balance
12"
148cm
9
Guides
Components:
stars

£279.99

Foojin'AD Angel Shooter 96M
BASS
9'6"
162g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
36g
MAX
7g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.0mm
trans
trans
trans
trans
trans
trans
trans
trans
7.0
mm
3.5
Butt
12.1
mm
trans
46cm
trans
trans
16
trans
trans
18
trans
trans
36
trans
trans
Effective: -'14"
trans
9'
8'
7'
Balance point: 38cm balance
12"
149cm
9
Guides
Components:
stars

£619.99

Foojin'AD Beast Brawl 95MH
BASS
9'5"
172g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
48g
MAX
12g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.3mm
trans
trans
trans
trans
trans
trans
trans
trans
7.4
mm
3.2
Butt
12.3
mm
trans
48cm
trans
trans
16
trans
trans
20
trans
trans
38
trans
trans
Effective: -'15"
trans
9'
8'
7'
Balance point: 38cm balance
12"
148cm
9
Guides
Components:
stars

£599.99

Foojin'AD Flow Hunt 810ML
BASS
8'10"
156g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
32g
MAX
7g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.7mm
trans
trans
trans
trans
trans
trans
trans
trans
6.3
mm
3.7
Butt
11.1
mm
trans
44cm
trans
trans
16
trans
trans
17
trans
trans
34
trans
trans
Effective: -'13"
trans
9'
8'
7'
Balance point: 32cm balance
12"
139cm
9
Guides
Components:
stars

£569.99

-35% Foojin'AD Night Hawk 93ML
BASS
9'3"
230g*
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
36g
MAX
7g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.6mm
trans
trans
trans
trans
trans
trans
trans
trans
6.4
mm
4.0
Butt
11.2
mm
trans
40cm
trans
trans
15
trans
trans
19
trans
trans
35
trans
trans
Effective: -'14"
trans
9'
8'
7'
Balance point: 16cm balance
12"
145cm
9
Guides
Components:
stars

£399.99 £619.99

Foojin'AD Poderosa 102M
BASS
10'0"
206g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
42g
MAX
10g
MIN
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.1mm
trans
trans
trans
trans
trans
trans
trans
trans
7.0
mm
3.3
Butt
12.5
mm
trans
50cm
trans
trans
25
trans
trans
19
trans
trans
40
trans
trans
Effective: -'15"
trans
9'
8'
7'
Balance point: 37cm balance
12"
158cm
9
Guides
Components:
stars

£659.99

Freestyle Skillz Versatile 2.2m
PREDATOR
7'4"
105g
Components:
stars

£64.99

Freestyle Xtender Micro Lure 1.8m Freestyle Xtender Micro Lure 1.8m
TRAVELPREDATOR
6'0"

£64.99

Freestyle Xtender Micro Lure 2.1m Freestyle Xtender Micro Lure 2.1m
TRAVELPREDATOR
7'0"

£69.99

Freestyle Xtender Versatile 1.8m Freestyle Xtender Versatile 1.8m
TRAVELPREDATOR
6'0"

£69.99

Freestyle Xtender Versatile 2.1m Freestyle Xtender Versatile 2.1m
TRAVELPREDATOR
7'0"

£74.99

Showing 1 to 30 of 114 (4 Pages)

Question: What's the difference between a spinning rod and a lure rod? Answer: action and time.

TOP

Definition: Spinning Rods.

We always used to "spin" for bass (for example). Today, we "lure fish". From my own memories, spinning was a more relevant term up until about 10 years ago when we used "spinning rods" to fish with "spinners" (mostly metal, flashy, wobbling lures like the Toby or Dexter Wedge). This general term enveloped a few plugs as well. Traditional spinning rods have quite a through-action. They're softer than modern versions and are still designed, recommended and used for species like trout and salmon. When you are simply retrieving a metal "spinner" (those mentioned or a Flying-C/Mepps/Devon Minnow) the rod simply needs to cast well, absorb the take and play fish without them shaking the hook - something that trout and salmon are synonymous for. Spinning rods didn't need to be so specialist so haven't changed much in the past 30 years or so.

TOP

Definition: Lure Rods

Our choice of end tackle is far more varied now and we have a wider choice of lure types available (no longer just a "spinner"). In the UK, where lure fishing really branched away from traditional spinning was around 10 years ago. We were late to the party! To fish the different types of modern sea fishing lures, rods had to develop and change to get the best from each. The "action" of modern bass lure rods will vary, with the majority having a much greater contrast between some softness in the tip and stiffness in the butt - unlike traditional spinning rods which will have a more even bend throughout. This is often described as a "fast" action. Most modern lure rods are of this ilk.

How long should I go?

Our advice is to purchase the shortest rod you can get away with for the situations you face. The benefits of shorter and longer rods are highlighted below. It'll be up to you to pick your happy compromise.

TOP

Long Rods: The Benefits

1) More distance. Technically, a longer rod gives you more tip speed on the cast, so casts will be longer (as long as the lures are balanced - weight wise - to the rod). 

2) Better line control. When you are forced to fish from high above the water (typically in rough seas), a longer rod will enable you to hold the tip down and closer to the water - keeping your lure in the water and allowing any wind less chance to drag it off-course. 

3) More reach. Sometimes (although Pythagoras tells us it's often not that much), you will be forced to guide a fish around rocks at your feet. A longer rod makes steering the fish that little bit easier.

However, longer rods are heavier and more tiring to work lures with. The benefits of a short rod are many, so your final decisions will be likely be best based on a compromise somewhere in the middle.

TOP

Short Rods: The Benefits

1) More comfortable to fish. Being shorter, they're lighter, obviously. 

2) Better lure control. Considering a day on the coast/bank with no wind and easy access to water level, a short rod gives far more direct contact with the lure - making any movements you might want to create are far more easily and effectively done. 

3) More pulling power. In some situations - especially in snaggy areas - it can be necessary to pull a fish from snags. A shorter rod gives you more direct power than a long rod.

Top tip: Consider the fact that it's while your lure is in the water that you will catch the fish (not the air), so outright distance should not usually be your primary objective. Though on some occasions it can be the case. Think about lure control and how you can best present the lure to the fish. There is no point being able to cast to the horizon if you cannot work the lure effectively on the way back.