Lure Rods

Lure fishing rods vary so much today. There are 100 rods for 100 different jobs. Luckily, lure rods are our speciality! We've seen a lot come and go over the years and helped literally thousands of anglers choose their new favourites...
How long should I go?

Our advice is to purchase the shortest rod you can get away with for the situations you face. The benefits of shorter and longer rods are highlighted below. It'll be up to you to pick your happy compromise.

TOP

Long Lure Rods: The Benefits

1) More distance. Technically, a longer rod gives you more tip speed on the cast, so casts will be longer (as long as the lures are balanced - weight wise - to the rod). 

2) Better line control. When you are forced to fish from high above the water (typically in rough seas), a longer rod will enable you to hold the tip down and closer to the water - keeping your lure in the water and allowing any wind less chance to drag it off-course. 

3) More reach. Sometimes (although Pythagoras tells us it's often not that much), you will be forced to guide a fish around rocks at your feet. A longer rod makes steering the fish that little bit easier.

However, longer rods are heavier and more tiring to work lures with. The benefits of a short rod are many, so your final decisions will be likely be best based on a compromise somewhere in the middle.

Short Lure Rods: The Benefits

1) More comfortable to fish. Being shorter, they're lighter, obviously. 

2) Better lure control. Considering a day on the coast/bank with no wind and easy access to water level, a short rod gives far more direct contact with the lure - making any movements you might want to create are far more easily and effectively done. 

3) More pulling power. In some situations - especially in snaggy areas - it can be necessary to pull a fish from snags. A shorter rod gives you more direct power than a long rod.

Top tip: Consider the fact that it's while your lure is in the water that you will catch the fish (not the air), so outright distance should not usually be your primary objective. Though on some occasions it can be the case. Think about lure control and how you can best present the lure to the fish. There is no point being able to cast to the horizon if you cannot work the lure effectively on the way back.

EGinn 96ML-R EGinn 96ML-R
AVAILABLE
4
BASS
9'6"
131g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
35g
Max
7g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.5mm
trans
trans
trans
trans
trans
trans
trans
trans
6.6
mm
4.4
Butt
12.0
mm
trans
46cm
trans
trans
7
trans
trans
17
trans
trans
36
trans
trans
Effective: 8'4"
trans
9'
8'
7'
Balance point: 39.5cm balance
12"
148cm
9
Guides
Components:
stars

£279.99

View
Flatfish 962M Flatfish 962M
AVAILABLE
2
BASS
9'6"
153g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
35g
Max
10g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.9mm
trans
trans
trans
trans
trans
trans
trans
trans
7.5
mm
3.9
Butt
12.5
mm
trans
51cm
trans
trans
9
trans
trans
19
trans
trans
41
trans
trans
Effective: 8'2"
trans
9'
8'
7'
Balance point: 41cm balance
12"
150cm
9
Guides
Components:
stars

£109.99

View
Foojin'AD Angel Shooter 96M
BASS
9'6"
162g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
36g
Max
7g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.0mm
trans
trans
trans
trans
trans
trans
trans
trans
7.0
mm
3.5
Butt
12.1
mm
trans
46cm
trans
trans
16
trans
trans
18
trans
trans
36
trans
trans
Effective: 8'4"
trans
9'
8'
7'
Balance point: 38cm balance
12"
149cm
9
Guides
Components:
stars

£629.99

View
Foojin'AD Beast Brawl 95MH
BASS
9'5"
172g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
48g
Max
12g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.3mm
trans
trans
trans
trans
trans
trans
trans
trans
7.4
mm
3.2
Butt
12.3
mm
trans
48cm
trans
trans
16
trans
trans
20
trans
trans
38
trans
trans
Effective: 8'2"
trans
9'
8'
7'
Balance point: 38cm balance
12"
148cm
9
Guides
Components:
stars

£599.99

View
Grandage STD. 96ML Grandage STD. 96ML
AVAILABLE
3
BASS
9'6"
175g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
28g
Max
7g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.1mm
trans
trans
trans
trans
trans
trans
trans
trans
7.4
mm
3.5
Butt
11.9
mm
trans
48cm
trans
trans
27
trans
trans
20
trans
trans
37
trans
trans
Effective: 8'3"
trans
9'
8'
7'
Balance point: 29cm balance
12"
150cm
9
Guides
Components:
stars

£319.99

View
Hi-Tide TZ S96ML
BASS
9'6"
155g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
30g
Max
9g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.8mm
trans
trans
trans
trans
trans
trans
trans
trans
6.3
mm
3.5
Butt
10.7
mm
trans
44cm
trans
trans
12
trans
trans
15
trans
trans
37
trans
trans
Effective: 8'3"
trans
9'
8'
7'
Balance point: 26.5cm balance
12"
141cm
9
Guides
Components:
stars

£449.99

View
-30% Moonwalker 96ML-ti River Moonwalker 96ML-ti River
BASS
9'6"
148g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
35g
Max
10g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
1.8mm
trans
trans
trans
trans
trans
trans
trans
trans
6.3
mm
3.5
Butt
11.5
mm
trans
48cm
trans
trans
29
trans
trans
18
trans
trans
36
trans
trans
Effective: 8'4"
trans
9'
8'
7'
Balance point: 33cm balance
12"
148cm
9
Guides
Components:
stars

£229.99 £329.99

View
Saltyshape Dash Seabass 96M
BASS
9'6"
170g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
35g
Max
10g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.0mm
trans
trans
trans
trans
trans
trans
trans
trans
7.5
mm
3.8
Butt
12.8
mm
trans
46cm
trans
trans
14
trans
trans
21
trans
trans
34
trans
trans
Effective: 8'5"
trans
9'
8'
7'
Balance point: 38.5cm balance
12"
149cm
9
Guides
Components:
stars

£199.99

View
Saltyshape Dash Shore Jig 96H Saltyshape Dash Shore Jig 96H
JIG
9'6"
250g
 
5g
10g
15g
20g
25g
30g
40g
50g
60g+
 
65g
Max
20g
Min
Tip
trans
Top 1m
trans
Taper
trans
?
trans
trans
trans
Tip guide internal (mm)
2.3mm
trans
trans
trans
trans
trans
trans
trans
trans
8.0
mm
3.5
Butt
12.2
mm
trans
63cm
trans
trans
39
trans
trans
24
trans
trans
48
trans
trans
Effective: 7'11"
trans
9'
8'
7'
Balance point: 32cm balance
12"
148cm
9
Guides
Components:
stars

£224.99

View
Showing 1 to 9 of 9 (1 Pages)