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This new SSP Mister Joe version is a brand new natural colour for the range. It just looks so fishy!..
A yellow backed surface lure - you can'#t go wrong. Easy to see and work from a distance but with it..
Solid white has become THE colour of choice for many bass anglers over the past two lures. This vers..
One of my favourite lure colours that currently resides in the shop. It's a natural pattern but has ..
A beautiful natural colour of the 105mm, floating Naja. The silver belly leads in to a dark holograp..
The most similar lure in the Naja 105F range to look like the popular 500G pattern. A light belly an..
Who doesn't like a solid white lure? This pearl version of the Naja 105F is destined to be an extrem..
Always one of our most popular colours, despite looking crazy, the benefit of a chartreuse back surf..
The natural sardine.mullet of the 125F range, the holographic body of this one fades from a silver b..
The most natural one of the range, the 500G like G21 has a white belly, translucent sides and a natu..
This lemon backed dog-walking surface lure is such a good colour. You can see it working from miles ..
A solid white option of this super, just-sub-surface "surface" lure. A great, long casting, sinking ..
Wow! As if a mullet has been skinned and placed over the plastic, this colour is mental! So realisti..
Lovely natural pattern with white belly, green sides and a dark blue, scaled back. This pattern will..
The most natural of the Pulsion popper range. The light colour belly fades in to a green and blue ba..
The natural, sardine colour from the range. You can't go wrong with the light belly and blue back. A..
Solid white will forever be a popular lure colour. Especially in the UK. There is no finer example o..
Probably the most bassy colour of the range, the A06 has a holographic silver belly that fades in to..
Solid white. This is the colour that bass anglers will mostly find attractive this year. Especially ..
Even if you're a saltwater angler, who can resist the look of this natural perch pattern. One of the..
The perfect rod for our local boat and shore anglers. 8' and rated to 42g, this model of the Salt Sn..
Lovely light rods for all-round light lure use. The 802 Finesse rod in the Salt Sniper range will co..
From the boat for inshore bass, pollack and cod, there's no point in faffing about rod wise. The hea..
European seabass rods tend to be a bit more powerful than Japanese rods designed for the same thing...
This 13.2lb braid is most comparable to a #1.2PE Japanese braid in terms of diameter (usually rated ..
A long distance rod perfect for the surf or deep water. The 10' Shukan is a quality rod with loads o..
A beautiful range of relaunched Sakura Shukan rods. This is the lighter of my favourite light boat/w..
A beautiful range of relaunched Sakura Shukan rods. Although the 782H has a heavy rating it's actual..
The Shukan 902MH provides a quality rod for anglers who need more power! Great for blasting metal lu..
Longest and heaviest in the Silver Arrow "Asp" range. At nearly 9' long and rated to 42g, this is TH..