The DoLive Stick is a lure that we actually stocked from the day that we opened, back in 2010. We always sold a few, but not many. Very different to now. They were the first lure that I ever caught a bass on whilst doing "nothing". The truth is that most people didn't really have a clue how to fish them best back then, myself included. However, once the best methods and applications were learnt and discovered, there was no stopping the popularity and fish they catch.
Easy to use, simply rig with a weedless 5/0 Owner hook, cast and retrieve fairly quickly with the lure staying near the surface. You can mess about with them entirely, but far removed from the old ideas about allowing them to free-fall and wobble, they appear to be catching more fish for us on a steady retrieve. Mark catches a lot of fish on them so if you need advice, give the shop a call.