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Shimano rods have been a favourite of mine since I was young. Not lure fishing at the time but may of my favourite match rods displayed the Shimano name.
Further product information:
"Quality surf rod. More poke than the EGinn 106 - which is why I recommend it for this style of fishing."
"Quality plugging rod. More poke than the EGinn 96 make this one for blasting larger lures with confidence."
Ben's an idiot so hasn't added a full category run-down yet. We're sure he'll get on it shortly.