Swimy Soft Lures
The range of soft plastic lures from Swimy is very impressive. Covering everything from LRF to bigger bass stuff, the value for money is second to none and the design and plastic used in the lures is easy to recommend. Reliable lures for those (that's nearly everyone) on a budget.
Ben's an idiot so hasn't added a full category run-down yet. We're sure he'll get on it shortly.