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#1 for lure fishing rods

There is nowhere on British shores where you will find anglers speaking more passionately or in such detail about fishing rods. Since we opened in 2010 we have learnt from a customer's point of view just how difficult it is to make informed decisions when buying rods online. Manufacturers seem to have their own way of rating things and generic descriptions don't help at all. We've done as much as we can here (although there's much, much more to come) to help guide you through the specifications and action of every rod we stock to ensure that you don't end up buying something that just isn't what you expected it to be.

We'll have various amounts of information to add to the site shortly. Browse the "rods" category to compare those that are most relevant to your style of fishing. If you still have any questions, feel free to contact us for further advice.


Browse All Rods

Latest

Lure Box 3010NDM Lure Box 3010NDM

Quality Meiho produced, Apia branded lure boxes. The size will fit nearly all bags and vests and inv..

£7.99

-23%
Insync 2.0 LRC 904S MH 75g Insync 2.0 LRC 904S MH 75g

Travel models from the brilliant Insync 2.0 range. Just like cheaper versions of the Tenryu Injectio..

£114.99 £149.99

-29%
Insync 2.0 LRC 704S M 32g Insync 2.0 LRC 704S M 32g

Travel models from the brilliant Insync 2.0 range. Just like cheaper versions of the Tenryu Injectio..

£99.99 £139.99

-29%
Insync 2.0 LRC 794S MH 50g Insync 2.0 LRC 794S MH 50g

Travel models from the brilliant Insync 2.0 range. Just like cheaper versions of the Tenryu Injectio..

£99.99 £139.99

Luck-V Luck-V

A less dense, lighter bass size vibration bait than the Bit-V. With a hollow plastic body, the vibra..

£13.99

Bit-V Bit-V

I've always had a love for larger, bass size vibration baits since one day I had in the surf about 5..

£10.99

Gambin 125F Gambin 125F

A big chunky lure designed for very rough conditions. The boat boys will like these too. Diving to a..

£19.99

Dover 120F Dover 120F

And here's a new favourite from the Apia range. This one is your all-rounder. 120mm has long been th..

£17.99

Dover 99F Dover 99F

And here's a new favourite. Short, stubby, dense, long casting and stable. Everything you would want..

£16.99

Rudra 130SP Rudra 130SP

Another old favourite that was with us on our opening day in 2010. One of the best lures I ever used..

£20.99